What is Title Tagging in SEO and Its Impact on Google Ranking Factors?

Title tagging in SEO is creating an HTML element that designates a web page title. These tags are shown on search engine results pages (SERPs) in the form of a linked and clickable headline for a specific result. They are valuable for usability and SEO as well as for social media sharing. Title tags appear on social networks and also at the tops of web browsers, supplying a clear, concise form of a comprehensive summary of the page content.

Although title tags are no longer considered a “cure all” for correcting ineffective SEO techniques and will not always capture Google’s attention and favor, well-constructed and optimised titles still do usually precede higher search engine rankings even without their former strong and direct correlation. At least, a well-written title tag will most likely boost the clicks and traffic volumes for a site, which still account for some influence on rankings.   

Today, search engines tend to review and evaluate the content of a web page as a whole rather than giving greatest attention and value to keywords and phrases and use of such web marketing strategies as CRM and CRO. However, web users till give strong focus and attention to page and content titles in their interaction with websites during searches. 

Title tags that bring best results during online searches include the following features and structures:

• A unique choice of words to reveal the page content clearly, accurately and concisely.
• Title tag length of no more than 50 to 60 characters to avoid truncation in the SERPs.
• Natural placement of the most important keywords first in the title tag.
• Good use of the page-related brand name in the title tag.   

Why Title Tagging Still Has Significant Impact on Google Ranking Factors 

Title tags still have important impact on how clearly search engines comprehend your web page content. These tags also provide the first impression that web users get of your pages. Title tags have impact in three key web venues today: in search engine results pages (SERPs), in web browsers and in social media networks in the following ways: 

1. SERPs. – Your title tag almost always decides your display title in search engine results pages, which is the web searcher’s initial impression of your website. Even if your site has an excellent ranking aside from the impact of your title tag, an effective title can be the determining factor in whether or not the web searcher clicks on your link to access your page. 

2. Web Browsers. – Since your page title tag is displayed at the top of your web browser, serving as a placeholder, it can eliminate the problem of web searchers mistaking your page for another and ignoring it. This can often occur when web users have multiple browser tabs open at the same time. Unique title tags with page and content-identifying keywords as their first words help prevent confusion and loss of interest on the part of web searchers.   

3. Social Media Networks. – The major social media networks and other external websites will make use of your title tag to select what to display when you share a specific page. This is also an important factor in keeping title tags relevant as elements of impact on today’s Google Ranking Factors.