5 Blogging Practices Your Website Should Avoid

Understanding the importance of Search Engine Optimization or SEO can help you run your website more effectively. SEO is the process of enhancing the quality and quantity of website traffic to a website or a web page in a search engine’s unpaid or organic results. Optimising your website and its web pages can help you obtain enhanced website traffic as opposed to allowing them to be live without implementing any SEO content strategy.

There are many ways in which your website can be optimised for search engine results pages. For one, you can build and generate web pages out of topics relevant to your branding and offerings. A link-building plan can also be implemented to attract inbound links or backlinks to your website from external internet sources.

One more part of the SEO content strategy that must be implemented on your site is blogging. Blogging entails the creation of various articles to effectively fill a website with relevant information about their products, guides, and others. When adding blog articles to your website, here are some practices you must avoid.

  1. Creating Thin Content

Whenever users visit your website and read your blogs, they should be able to extract vital information about your business, your products and services, and other relevant details about your operations. If your blogs, however, do not add any value to your users, they are considered to be thin content, which can make your website rank lower in search engine results. Search engines may even flag these types of articles as spam, reducing your rank furthermore.

  1. Using Keywords Excessively

When people type in some words or phrases on search engines, they are directed to a result page that shows websites with content bearing relevant info about the search queries. These words or phrases are known as keywords, which can be used numerous times in blog articles. While keywords help people find your website, they should not be used excessively in articles since search engines may treat them as spam.

  1. Failing to Cite References

Some blog articles are filled with tons of information. They may even be comprised of technical explanations about a specific product or service. In this case, business owners or content writers would have to check other sources to verify some details about them. Now, if the acquired info from other websites has to be included in the article, they should cite them properly. Otherwise, failure to cite references may only lead to complaints and even lawsuits.

  1. Ignoring the Audience

Your website is created not to immortalise the branding of your business for yourself, but to let people know that you exist. It is also intended to provide potential customers and clients with all information they need to know about your products and services. With these purposes alone, the tone and messaging of your blogs should cater to your audience. Your blogs must also add value to your readers, not yours alone.

  1. Promoting Too Much

The content of your blogs must provide information that is relevant to your users. It does not mean, however, that they should be bombarded with promotional messages. To make your content relevant and valuable, you must opt for blogs that can help them use your products. You can also provide technical information about your services, the reasons why you must opt for them, and many more. Any self-promotional lines must be limited to only 20% of the blogs.

To know more about blogging practices, you can contact us at Netwizard SEO.